The social networking site Facebook is inundated with businesses, both large and small. This may make it harder for small businesses without an existing Facebook presence to make themselves heard. However, many small businesses have used Facebook to their advantage, successfully marketing themselves by integrating Facebook into their larger marketing strategy
Using Facebook for business in this way is a good idea for any small business, even if your audience is small to begin with. Not only will Facebook provide your business with a more personal identity, it’s a great platform from which your target audience can learn more about your business and interact with you directly. Since consumers are more likely to make purchasing decisions based on the recommendation of a friend than they are from an advertisement, getting sociable with your customers can only be good for business.
Social media optimisation is capable of driving traffic and therefore sales. But Facebook is predominantly about enjoyment, not marketing. Users don’t want to feel as though they’re being advertised to and for this reason alone, it’s important that businesses do not treat Facebook like a pure marketing platform. Instead, its value arises out of providing a forum in which your business can interact and communicate directly with customers. This will, in turn, support your marketing efforts elsewhere, particularly if these efforts are integrated into your regular Facebook posts and conversations.
The most important thing to remember about implementing a marketing strategy on Facebook, just as with any other social network is that you cannot simply set up a profile and wait for the results. Social media marketing requires constant monitoring, both to maintain regularity in your posts and to monitor and manage your brand’s social media reputation. This doesn’t necessarily mean that you need to be on Facebook 24/7 – in fact, many small businesses have achieved success by automating their status updates and then visiting their page only once a day, or a few times a week.
The main advantage of posting regularly on Facebook is that your brand will experience increased visibility and therefore greater reach. In addition, maintaining a consistent human presence on your Facebook profile will enable your users to interact and communicate more positively with your brand, leading to increased satisfaction on their part and improved ROI on yours. It’s important to remember that sometimes the best social media results will come from performing actions which aren’t quantifiable such as taking the time to answer a customer’s query directly but with social media marketing a little will go a long way.
Get in touch with Tandem Web and Marketing team to discuss developing an effective social media marketing strategy
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